Prudential RideLondon

The Prudential RideLondon festival successfully bagged two awards at the UK Event Awards. The two categories that Prudential RideLondon festival was thought to be the best in were Sports Event of the Year category and Large Event of the Year category.

The Prudential RideLondon, is presently, London’s annual festival of cycling. The cycling festival first took place in the year 2013, August. Winning the double awards at the UK Event Awards was an overwhelming experience for all those who have been associated with the cycling festival.

Emphasizing on the joy of the annual event being a double award winner, Boris Johnson said, “It’s a fantastic achievement for everyone involved with Prudential RideLondon to win the double at the UK Event Awards”. He also described the prominence of the event worldwide, saying the awards have helped the cycling festival in, “cementing its reputation as one of the greatest cycling events anywhere in the world”.

The Prudential RideLondon saw almost 70,000 cyclists participate in the festival; all inspiringly taking to the streets of Surrey and London during the festival when it that took place from 3 to 4 August over the weekend. The cyclists enjoyed all the four different events of the festival. The four events included a fun ride for the families which drew almost 50,000 cyclists. The next one was a mass participation involving a ride of 100 miles. The other two events were that of a professional criterium and that of road races. Around 180,000 spectators witnessed the events at the cycling festival.

The festival raised more than £7 million with the help of the 15,833 finishers of the events. The fund raised, for charity, has made a record as a one-day cycling event in the UK. The next Prudential RideLondon cycling festival will be one again held in 2014, over the weekend, from 9th to 10th of August.